While I normally don't try to preach to the choir (gotta look that up sometime and see exactly what the origins of that phrase is!), every once in a while there is a message "out there" that I agree with, so I'm just going to copy the info for you here and you do with it what ya see fit. (Dan and I are not smokers, but I admit to being addicted to chocolate. Heaven forbid if that is ever banned!)
My name is Dave Levy, and I’m reaching out on behalf of my client here at Edelman, Pfizer Inc.
I saw your post late last month about the newly implemented smoking ban in Michigan. I hope you have enjoyed these first few weeks of the ban and I’d love to see that new sign you had drawn up!
I hope this has generally had a positive impact on the lifestyle of Upper Peninsula residents and visitors, and it may be a celebratory time for the nearly 8 million nonsmokers in Michigan. However, for the 20 percent of Michiganders who smoke, they now have to adjust their lifestyle1. The bans present a motivation for smokers in Michigan to join forces with family, friends, doctors and community to create a successful quit plan.
The reason I am reaching out to you is to share some information that you may be willing to share with your readers about finding the right motivation and support to quit now that the smoking ban has been implemented. According to a few different studies, 70 percent of smokers2 want to quit, but only three to five who quit unaided stay smoke-free for up to 12 months3.
To encourage Michiganders who want to quit, sometimes it’s important to have that support of others, and that’s why Pfizer has supported LetsQuitTogetherNow.com. The site allows smokers to make a pledge to quit smoking and learn about making a quit plan; in addition to providing resources, it also is a chance for smokers to compete in a city-by-city competition to join in a pledge and help their local communities get healthier. Right now, Kalamazoo has collected the most pledges – so there’s still time for the U.P. to represent!
Please let me know if there is anything else I can provide.
Dave Levy, on behalf of Pfizer Inc
Digital Public Affairs
Office: (202) 350-6652
Cell: (202) 553-5057
1. Centers for Disease Control and Prevention. “Current Cigarette Smoking Prevalence,” MMWR. 2008;58: 1233-1235.
1a. Campaign for Tobacco-Free Kids. Key State-Specific Tobacco-Related Data & Rankings. Available at http://www.tobaccofreekids.org/research/factsheets/pdf/0176.pdf. Accessed March 12, 2010.
2. Centers for Disease Control and Prevention. Cigarette Smoking Among Adults – United States 2000. MMWR Morb Mortal Wkly Rep. 2002;51(29):642-645.
3. Hughes JR, Keeley J, Naud S. Shape of the relapse curve and long-term abstinence among untreated smokers. Addiction. 2004;99:29-38.
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